FICO MODEL — Franchise Invests • Company Operates

Brand-led. Franchise-funded. Company-operated. The franchisee invests while ODETTE manages the store and brand execution.

Why ODETTE

• 56 stores across India in 2026, representing a growing physical retail footprint.
• 100,000+ customers served across India.
• 360+ new styles every week, supporting product freshness and repeat discovery.
• French-inspired, India-relevant fashion combining French-inspired design with Indian craftsmanship and manufacturing.
• Multi-category basket: apparel, jewellery, bags, shoes and accessories.
• Omnichannel brand engine: digital marketing, influencer engagement, customer data and stores work together.
• Operational know-how: 20+ years of fashion experience and a professional team supporting store opening, merchandising and operations.

FICO: How the Model Works

1. Franchise Invests — The franchisee invests ₹45 Lakhs under the approved commercial structure.
2. Company Operates — ODETTE operates the store and manages day-to-day brand-led execution.
3. Brand Standards — Merchandising, customer experience, marketing and operating systems follow ODETTE standards.
4. Performance — Store outcomes depend on the approved business plan, location, costs, sales and operating conditions.

What the ODETTE Brand Brings

• Brand identity, store standards and visual merchandising framework.
• Store launch planning, operating training and team readiness.
• Product and merchandising guidance with continuous product newness.
• Technology, workflow, marketing assets and campaign support.
• Procurement framework, brand compliance and ongoing performance guidance.

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