FICO MODEL: Franchise Invests • Company Operates

Brand-led. Franchise-funded. Company-operated. The franchisee invests while ODETTE PARIS manages the store and brand execution.

Why ODETTE PARIS

• 56 stores across India in 2026, representing a growing physical retail footprint.
• 100,000+ customers served across India.
• 360+ new styles every week, supporting product freshness and repeat discovery.
• French-inspired, India-relevant fashion combining French-inspired design with Indian craftsmanship and manufacturing.
• Multi-category basket: apparel, jewelry, bags, shoes, and accessories.
• Omnichannel brand engine: digital marketing, influencer engagement, customer data, and stores work together.
• Operational know-how: 20+ years of fashion experience and a professional team supporting store opening, merchandising, and operations.

FICO: How the Model Works

1. Franchise Investment: The franchisee invests ₹45 lakhs under the approved commercial structure.
2. Company Operations: ODETTE PARIS operates the store and manages day-to-day, brand-led execution.
3. Brand Standards: Merchandising, customer experience, marketing, and operating systems follow ODETTE PARIS standards.
4. Performance: Store performance depends on the approved business plan, location, costs, sales, and operating conditions.
   

What the ODETTE PARIS Brand Brings

• Brand identity, store standards, and visual merchandising framework.
• Store launch planning, operating training, and team readiness.
• Product and merchandising guidance with continuous product newness.
• Technology, workflow, marketing assets, and campaign support.
• Procurement framework, brand compliance, and ongoing performance guidance.

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